Dumbarton Rock celebrates the lost connections and rich history of the whisky industry in Dumbarton, Scotland. I collaborated with them to create an innovative brand strategy, packaging and website to position the brand as a contemporary spirits company for young professionals.
Dumbarton Rock is a celebration of a rugged but beautiful landscape which houses Dumbarton Castle and is an icon for the town of Dumbarton. The packaging design is a collaboration with artist Iveta Šmidtaite who illustrated the mountain showing the ruggedness of the basalt texture and the gentleness of the heather which grows on the rock.
