Dumbarton Rock celebrates the lost connections and rich history of the whisky industry in Dumbarton, Scotland. I collaborated with them to create an innovative brand strategy, packaging and website to position the brand as a contemporary spirits company for young professionals.
Dumbarton Rock is a celebration of a rugged but beautiful landscape which houses Dumbarton Castle and is an icon for the town of Dumbarton. The packaging design is a collaboration with artist Iveta Šmidtaite who illustrated the mountain showing the ruggedness of the basalt texture and the gentleness of the heather which grows on the rock.
The brand's visual identity skillfully balances the delicate elements of heather with the rugged textures of rock. This interplay captures both softness and strength.
Guided by the client's desire to include purple, the design embraces the regal purples found in the foliage, lending the branding a distinct and memorable presence. This fusion of colors and textures creates an impression of resilience and significance.
The resulting visual identity communicates a sense of strength intertwined with a touch of regality. This careful blend serves to highlight the brand as a symbol of power and prestige, inviting viewers to connect with Dumbarton's history
The branding is carried across all promotional materials and in the depth of photography. We worked with Light and Stories photography to create unique cocktail photography which carries the depth of the brands identity and intertwines the elegant cocktails into the rugged landscape.
