Dràm Mòr is a Single Cask spirits bottler who approached me to elevate their existing branding, develop new product ranges and update their website. Throughout our collaboration, our focus has been on nurturing the brand's growth while allowing its identity to evolve as the company grows, all while retaining its reputation as a prestigious single-cask bottler offering carefully selected and unique products for its worldwide customer following.
High End Packaging
Dràm Mòr has been expanding their range of exclusive single Malt casks which now include some special releases of 25 years and older. We wanted to ensure the packaging for this range was a unique special decanter which in itself looks like a high-end collectable item. We worked with Glencairn Crystal to make custom engraved decanters with gold infill, produced exclusively for this release.
Core Range
For the past several years, I have had the privilege of collaborating with Dràm Mòr during an exciting phase of their expansion, where they have diversified their offerings from Single Malt Whisky to encompass a diverse range of spirits, including Rums sourced from various corners of the world and even exquisite Armagnac selections.
Each label design takes on the same bones as the single malt branding but with its unique characteristics for each branch of spirits. The designs needed to offer something adaptable but keep the same tone and style as the existing branding. The rum designs have individual maps on the background to show each country the rum is from with the corresponding flag at the bottom of the label instead of the usual region colour in whisky.
Website
Dràm Mòr Group's website is the hub of all their activity and is designed to put their latest releases front and centre and allow users to explore all that do Dràm Mòr Group. As the ranges and activity of the company grows I have expanded the site to give each range it's own place and identity.
