What I did
Brand Strategy
Packaging
Website Design
Brand Campaign
Merchandise
Dràm Mòr is a family owned single cask bottler that approached me to elevate their existing branding, develop new product ranges, and improve website/digital content. Throughout our collaboration we have focused on nurturing the brand's growth, allowing its identity to evolve alongside the company’s expansion. We do this while maintaining its reputation as a prestigious single-cask bottler offering carefully selected, unique products for its global customer base.
Core Range
Rum
Dràm Mòr asked me to redesign their original branding for a range of Single Cask Rum sourced from countries across the world. As most of these are smaller island countries, I developed a visual language to introduce the map of each country on the label in the style of an old world map, along with sugar cane imagery and a flag from each country.
High End Packaging
Dràm Mòr has been expanding their range of exclusive single malt casks, now including some special releases of 25 years and older. We wanted to ensure the packaging for this range was a unique special decanter which in itself is a high-end collectable item. We worked with Glencairn Crystal to make custom engraved decanters with gold infill and a mahogany wooden stopper produced exclusively for this release.
